We found that the market is lacking an accessible service for businesses to conduct market researches with a quick turn-around time and at affordable rates, while more and more managers of both start-ups and established companies wanted to have the power of information before taking big business decisions.
As already most of the business have an online component, and with the wide Internet availability in all urban areas, the online surveys became a feasible alternative to the classic ones available at only a fraction of the cost.
Unlike the offline surveys, online surveys don't incur an added cost with an increased number of subjects, so an unprecedented opportunity presented: conducting surveys on tens of thousands of subjects instead of hundreds. This increased the accuracy of the studies and also allowed to extract subsets of subjects with advanced profiles so specific that they can hardly be conducted in an offline study.
With this large user base, through its surveys, iVox also offers brands the possibility to promote their products and services to the participants engaged in the survey in a way traditional advertising can't; this is done by allowing the presenting of complex products or brand values to a focused and engaged target, with the ability to instantly collect feedback on it. It's like an organized focus group of tens of thousands instead of tens.
One of the key concerns of iVox is to protect its users' data and respect their confidentiality. Only the allowed and non-personal data is used in the statistical interpretation of the surveys, and the rest is guarded carefully. We also have a strong policy regarding emails sent to users, minimizing the impact on their inbox: for each survey the website doesn't sent more than 2 emails, and even the invitation to a new survey after its launch is sent delayed and only to the members who didn't already participate. Un-subscribing and changing the emailing preferences is also easily available.